It's a mixed message from a marketing point of view, and regardless of how dumb you apprently think Thomson passengers are, there are still people looking for their Thomson flight being confused by a First Choice coloured plane on the gate! It's not ideal....
I agree....it just looks wrong to a passenger...they will want to know what was "wrong" with the Thomson plane if they are travelling on a First choice plane.....sounds daft but its true and it would move people away from the brand.
Bring back BRITANNIA AIRWAYS
.
One of the stupidest marketing mistakes in the airline industry was to get rid of that brand......
At least when Thomas Cook got rid of the Condor brand in Germany they were big enough and strong enough to realise their stupidity and brought it back.....
Are TUI strong enough to realise they are wrong......i doubt it