For the month of May Qantas Mainline(International) yields have declined have declined by 24%.
The high yield P and J class travellers are just not flying and the seats are being taken up by those wishing to use Frequent Flyer points.
In part this decline has been bought about by the WFC.
Contemplate another cause:Qantas as an Airline is in disarray and travellers are simply avoiding flying with the Red Rat.
Qantas has been cutting away at the product for around 10 years and it has cut too far.The public perception of Qantas is that of a business in decline.
Poor morale,lack of resources,aging aircraft,an IFE that has a high failure rate are all contributing factor.The stoush with Maintenance staff over a 5 % pay increase saw the Qantas Schedule disintegrate.
In short...the Brand has been trashed.
Travellers now have better choices
mirates and a resurgent Sing Air.
Why would you fly with Qantas?
Nationalistic Pride is no longer a valid reason
10 million Dollars on the Hall of Excellence at Alexandria is indicative of a business that has lost its way
Sixty Seven percent of staff would not recommend Qantas to family and friends as a desirable place of employment.A similar number would not tell people at party that Qantas is where they are employed.
Once employees would wear QF T shirts to a BBQ...not anymore.
Joyce is aware of this.But where does he start?
Big Job.
It may be beyond Joyce and his Chairman.