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Look at it this way. The Public is fascinated by air crashes because they are RARE. They also involve a conveyance that is not used by most of them, if so, rarely; the ones who are familiar are the ones posting here in support of Aviation.
Aviation is mysterious, if it was as mundane as auto travel, the problem would solve itself. When hasn't the Media pandered to fear and ignorance??
If two Ford Pintos rolled into a ball on M1 then subsequently caught fire, as they used to, before the tanks were modded, Ford would have some splainin' to do. (They Did).
When ingredients are present and the oven is on, Cake will be baked.
What could the industry do to fight back? Open question.