ANZ need a LCC or they are lost for growth and defence. With Freedom the idea was right but the execution and branding poor.
The LCC model has worked well for QF and they are now attacking ANZ turf. With PB ANZ could have a great tool for fighting JQ. Use PB to match JQ and atack whilst keeping ANZ for business and higher yield pax. At the moment they are trying to do it all with one brand.
V Aus not so good for ANZ. Can it and take the 777's?