Not marketing, but I do know someone in sales! It's a complex business and not one that lends itself to short analysis on this forum. Always worth bearing in mind that a lot of people are travelling on bulk discounted corporate deals. There's often little to distinguish between the fares at a corporate level, and absolutely nothing to the individual who isn't paying for the ticket, so product differentiation is the key to getting the bums on seats in that scenario. Some people don't like the fringe benefits, such as yourself, others do, such as your partner. The research suggests the IFE is important enough to be used as a selling point, which Virgin and Singapore certainly used to do and Emirates does today.
As an interesting insight into the market, BAs World Traveller Plus fares used to be almost double the equivalent World Traveller fare, and the only product differentiation was a bigger seat in a smaller cabin, yet it was as extremely successful proposition and was filled with people paying their own money rather than business travellers. Some people still want to travel in style!
Now getting back to the original thread, I believe BASSA have now had a look at what BA want from them (probably had it a long time ago but saved the announcement for theatrical effect) and they're not happy. Thats what imposition is going to look like folks. At best. If the management don't heap some more pain on top as the price of going to war. Think you can meet those demands in 6 days?
Last edited by Carnage Matey!; 24th Jun 2009 at 12:15.