So what exactly is it your asking of BA? That amidst the hundreds of thousands of passengers we carry we somehow identify you and your colleagues, infrequent flyers with BA, non-members of our loyaylty scheme, and make you feel 'special'. Well thats what our cabin crew have been trying to do for years for everybody, but you're not going to get any better treatment than our other passengers if your not showing up on our good customer radar, and with that profile you won't. If we start handing out upgrades to every full fare economy passenger in the hope that we manage to hit a potential long term customer it would be chaos, unlikely to achieve success and detrimental to our existing premium passengers. The cabin crew are good, but they're not mind readers. If you were doing as many full fare economy miles as you say you are you'd be well on to the premium tiers of the loyalty scheme and reaping the rewards, but do you think its fair to give you the same perks as the people who've already put in the mileage with us?