A reality check please. Yes anything is possible as history has showed, however, BA is a strong company and this is only a glitch. Do all airlines need to improve their standards, yes. The problem with airlines such as BA who make huge profits when times are good, the attention to detail is forgotten and they get sloppy - yet again large companies do not learn lessons from past recessions. (where did the previous years £750 million profit go?)
As for Virgin, they do a good job, offer a slightly different service and keep BA 'honest'. Without them do you think the standard and service on long haul services would have improved? As for Virgins profits, whichever way you look at it, at least they made a profit through identifying problems ahead and did something about it.
As for wild rumours (Virgin making 10 million loss per month) back up what you write. Don't just pick a number for shock sake, it doesn't help anyone.
We're being told there are the signs of 'green shoot' in the economy. Hopefully all out there will survive and emerge stronger - lets not talk ourselves into a P45