PiB
1. Watch this space
2. Why? As much as I hate OS, its been given its sum of money to start up, it will be given no more money, its not using BAs hedged fuel, and its not worth anything. It stands alone.
3. Already explained by a previous poster, the route is underwritten by a bank, so you advocate pulling the plug and give all those bankers a choice who they fly across the pond with from LHR, maybe they would fly with us maybe they wouldn't but t least this way we have a captive audience.
Shelving First class is being considered on many routes, as is going the way Qantas have and sell the seat but give a business class service. Problem BA has is that is not "fast of foot" they would of course have to agree everything with BASSA first
FYI the 777 being delivered in the coming years have no first class.