Litebulbs, personally I think Willie cares more passionately about the airline than many of my Cabin Crew colleagues.
Having had Willie stop and chat to me a few months ago I was very impressed by him, and his knowledge of the business. Few of us are probably aware of the hours he puts in, and his dedication to keep us in business, and improve the business.
I disagree with your post. Lets look to the future. We need to change our old agreements. I feel for many crew, especially, many part-timers, BA is just a 'hobby' and passengers an 'inconvenience', but mostly a method, as you said of Willie, of getting cash.