Whilst one wishes Southend all the luck in the world, there is still a mountain to climb in terms of public perception - that it could be a handy London airport.
One detail in Southend's favour is the rail ticket price. By that mystery combination of quantum physics and sheer madness that sets UK rail fares, Southend would be a competitive transfer price.
From appropriate main rail station.
Gatwick £9 (London Br route)
Luton £11.50 - but then an additional bus fare payable
Southend (Prittlewell) £13.50
Stansted £19
(All single fares)