PPRuNe Forums - View Single Post - British Airways has had its worst year yet
Old 20th May 2002, 09:04
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HomerJSimpson
 
Join Date: Dec 2001
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We need to look at the big picture here. The problems experienced in aviation during the past year are unprecidented. Worse than was experienced during the Gulf War infact, when BA was the only airline to remain profitable. Compare BAs losses against comparable airlines and you can see that BA is doing remarkable well considering. It is paying back it's debt and starting to fill it's aeroplanes. With it's new fare structures a lot of people will return to BA when they realise what they have lost by switching to the low cost sector. You might remember that during the year after the Gulf War BA posted record profits. Hopefully time may be about to repeat itself.
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