2008/2009 annual report & accounts. Chief Executive's Review.
"This focus on premium markets may look strange at a time when premium traffic, according to IATA’s latest figures, has declined by around 19 per cent in the first three months of 2009, and when we have been forced to cut back our premium capacity by parking aircraft and reducing flying.
We check our vision against our short-term actions regularly and are convinced it remains valid. For a start, it marks a continuation of the work we have already done to improve our products and services. We remain convinced that this is the part of the market where we need to be powerfully represented when conditions improve – as they inevitably will."