PPRuNe Forums - View Single Post - British Airways has had its worst year yet
Old 20th May 2002, 08:53
  #4 (permalink)  
mainfrog2
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Goforfun

There is always this rubbish talked about Go absorbing BA shorthaul if we had not sold it.
Never heard so much c**p. People would have perceived two different brands and BA would have been competing with itself. But what is the point of setting up a subsidiary which is in direct competition with your core buiness. Since the economic downturn last year and terrorist activity BA's had no choice but to start addressing it's root problem it's own costs were too high.

Also do any of you imagine that Balpa or the various cabin crew unions would have allowed BA to transfer it's shorthaul business away to Go. Don't think so.