PPRuNe Forums - View Single Post - British Airways has had its worst year yet
Old 20th May 2002, 08:32
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Goforfun
 
Join Date: May 2001
Location: uk
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"The threat from the likes of Easyjet - which has now bought BA's former subsidiary Go - has led the company to rework its fare structure. "

......and Mr Eddington said there was no room for Go in BAs future size and shape? Perhaps not- but surely Go did more damage than good to BA, when GO could have absorbed more if not most BA short haul routes and employed staff on new contracts returning short haul to profitability. May be Ayling did see what was coming from the low cost industry- a threat to them.

Its a real pity to see BA in this shape, our flag carrier, the innovator of aviation technology and comfort- but why does the airline attract such bad management?

The futures bright...the futures orange
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