Great idea, Antman, but I bet some weenie in Marketing would torpedo it for some reason "pilots wouldn't understand". Given how high the percentage of the midnight to 2am traffic into Dubai are EK flights, it would help.
Why don't you put it in to the 'good ideas' scheme? Nothing will get done until your 'patent' on the idea lapses, but there's a fair chance it'll surface eventually under a slightly different guise as some SVP's brainchild.