The major problem with that is that the customer is always right. They might be deluded or daft, but without them you are stuffed.
I don't understand the obsession with the IoM, in reality the conditions both in weather and economic terms aren't exactly conducive to having a long term healthy service.
If the no-frills mobs aren't interested in running services there, there's probably a reason for it.
Why Emerald kept persisting with a service that was a noose around their neck I'll never know, but most of the management decisions left me confused on a daily basis anyway.