Grabbing market share at the moment is the key as those who do will be in the position to benefit from the upturn.
That's conventional thinking but Ryanair have been unconventional in that they create new markets and allow people to fly to places they would never have gone to before at unheard of prices. The market from Stansted to QWERTYUIOP International tends to be a Ryanair monopoly (!) The main city that QWERTYUIOP serves may be across an international border and hence the merket is ill defined. Is it city to city or airport to airport?
London - Dublin is easy. Some of the others are from clear cut.
Not disagreeing with you ( for once, I know.... ) just never really been here before I think. This is the first major post loco, economically driven, slump. ( as opposed to post 9-11 )