I'm not saying they should rely on business travellers but they should at least acknowledge them....
Like what ? Loyalty schemes ? ....No chance as too expensive to run.
The consumer market at the moment is focused on price and forgetting everything else.
One only has to look at the retail food market where price is the key determinant, this however will change when the economy starts to recover but you have to get there in good shape for to be able to benefit.
Grabbing market share at the moment is the key as those who do will be in the position to benefit from the upturn.
I have said it before that when Ryanair get to a certain level and market becomes more mature then they will operate with a different model where price will be important but not the key determinant, I think the market is minimum of 5 years away from that and will probably be post MOL.