I travel quite a lot and have used Ryanair in the past, but I now avoid them, not because of any particular incident but rather an accumulation of the whole experience.
There are many pax FR could possibly regain (get them flying again), but under some conditions (many ifs and whens to consider). As mentioned:
a relaxing and stress free flight is more important than a 99c ticket
Something MOL just doesn't want to acknowledge.
Myself - I could use their services even more than maybe once a year. But how many times can I fly to Frankfurt Hahn, Riga or Bremen again and again (not much else to pick from Finland)? Without any connecting flights and other destinations on offer - it's boring.