Sorry if I've confused you. I've not seen the AIC you refer to but I assume that for the purposes of this AIC that you will already be flying the same track as the inbound track of the hold. You therefore start the hold as you pass over the holding point and begin an immediate rate one turn to the right. The 'RT call is ENTERING THE HOLD.
If you were coming from the opposite direction the RT call as you passed over the holding point would be JOINING THE HOLD. You would then have to fly a reversal to get you back to the holding point in the right direction. This would be either a parallel join or a teardrop join. I doubt if this will be the case with the AIC you have seen.
The hold starts when you cross the holding point and begin the rate one turn to the right. However the timing starts from wings level abeam the holding point on the outbound leg, You have to do the timing and timing correction on the outbound leg because:
1. The ICAO proceedures are defined this way.
2. You can't directly adjust the timing on the inbound leg. As soon as you reach the holding point you have to start the outbound turn.
If someone can copy the relevent bit of the AIC here I'll try and talk you through it.