"A reasonable reward has to be paid to attract the calibre of employee to constantly deliver the product,to the required standard."
"the cost of employing Cabin Crew at BA is twice the cost of employing Cabin Crew at Virgin. (2006 for example: £27900 average cost at BA, £13300 at Virgin)."
And there is the problem in a nutshell. BASSA believe that "a reasonable reward" is twice that of their nearest competitor. While BASSA believe that BA CC are so special they should be paid - on average twice the reasonable rate, BA are screwed.