I was having a conversation with a family member yesterday about travel plans they have in July. They inquired if I thought they should cancel their travel plans due to the h1n1 outbreak. This person is fairly level headed, and I would consider to be very typical middle class aussie (I said "no", BTW).
If this person is, indeed, representative of the 'average' view, then the travel industry is in for a VERY rough time in the near term.
It surprised me.