From my own experience and and confirmation in Skytrax postings, Virgin service has declined steadily over the last few years especially in terms of on board service by cabin crew and quality of on board catering service. yet how is it doing so well?
Is it all down to cheap seat prices? it is interesting to note the airlines doing well such as Ryanair, Flybe and Virgin are all playing the mass market, less service/ low service and potentially cheap price whilst those trying to retain quality of service (BA) are suffering and are unable to compete. I suppose the pool of premium passengers is shrinking and hence the economics of catering for this decreasing pool are becoming less viable.
I personally think BA are high quality but its a shame its route network is shrinking especially within the UK.
Sad for those who are trying to perpetuate the golden days of flying.
There is a great article in Airliner world this month about the 25 years of virgin. It makes impressive reading. Is the brand and former reputation good enough to keep its prospects up?
Interesting times!