Chaps, you are forgetting:
Extract from MOD publication
In these days of reduced budgets everyone and everything is being multi-roled . This includes words. Over the last decade the word unique has now gained two new meanings in addition to its older 'cold war' meaning.
These additional meanings are:
Fairly unusual
Commonplace but sounds good so we want to make it sound even better
This 200% improvement in word capability is an indication of the success achieved by nu-Labour and SMART procurement and allows us to utilise a much more flexible verbalisation appropriate to the modern-day combat environment.
p.s. I seek forgiveness for absuing the English language such as using multi-role as a verb but it was more authentic that way