I wonder what WorkSafe think of all of this. I keep watching the ads on telly every night and wonder if they have been asked for their opinion on this.
Management should be as concerned as the people operating. The crew onboard may or may not survive a fatigue related incident however you can almost guarantee that someone will go to jail for a very long time if they happen to kill anyone.
The trial will be by media and they will listen to every tom, dick and harriet's fatigue near miss. Its a shame that the Emirates incident in MEL will go down to pilot error rather than fatigue which is probably the reason behind the "error" in the first place.