Originally Posted by
Albert Driver
First Class always pays its way.
So, then, why is the First cabin the least profitable cabin on BA aircraft?
Originally Posted by
BladePilot
Perhaps BA (or any other First Class offering carrier) should take a middle ground approach and weighing up the cost of refitting against leaving as is maybe they should offer 'bargain upgrades' at check-in to anyone interested in moving up from coach or business for a 'once in a lifetime' experience. I used to do it on longhaul flights with carriers who offered it on certain sectors. $100 per head at check-in to upgraded to First Class, bargain I'll take two thank you!
That's really good for the punter who wants a freebie upgrade.
But beyond the left hand edge of the Atlantic, you can witness exactly what this approach does for the premium cabin. I'd rather First went altogether than have it fall prey to North American games.