pylet....
I thought it would be fairly obvious but you seem to be having some problem understanding a simple concept....
What has a white jacket and the huge cost involved do with customer service, maintaining market share or yield management especially in a time of severe economic downturn?
If you are thinking and I mean really thinking about the money that is being spent on a superfluous item instead of something more tangible that would have a positive effect on market share.....then....well....obviously you are not.
I think you should stick to flying....but then again maybe not.