GlueBall
you're partially right, the shipper does not care at all. But the forwarder, broker, integrator, wholesaler, airline; the, by Atlas definition, customer of ACMI services, they DO care! If you do ACMI, you do ACMI, but you don't compete against your customers. Ask Kallitta/Kitty Hawk, they can tell you how hard it suddently gets once you betrayed your customers.