From the Gulf News:
Gulf Air all set to unveil new strategy
Manama |By A Correspondent | 14-05-2002
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The management of cash-strapped Gulf Air is expected to unveil its strategy in a few days, news reports said yesterday.
The new president and chief executive, James Hogan, took over Sunday from the outgoing president, Ibrahim Al Hamer, said a report by English language daily The Bahrain Tribune.
Hogan, an Australian, spent a busy couple of days with top officials at the airline headquarters in Manama will very soon announce his new strategy that will include route structure, schedules and fleet, engineering and maintenance, finance and human resources and "issues related to achieving the overall objective to make the airline commercially viable," said the report.
The board of directors appointed the international consultants Simat Helliesen and Eichner, Inc (SH&E) to make recommendations for restructuring and restoring the company's profitability.
In the last few months, the SH&E has conducted a comprehensive assessment of the airline's business processes and strategies.
It was given a mandate by the board to develop and manage an action plan for restructuring with the goal of ensuring the airline's long-term viability and its ability to cope with the increasing competition for high quality air services in the rapidly growing Gulf region.
In line with the strategy, the airline announced a few months back an early retirement package for long-serving employees of the four owner states - the UAE, Bahrain, Qatar and Oman, to cut jobs as an austerity measure.
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