VKID,
well, I can only speak as I find. You experience may well be that everybody wants to pay the least they can.
However no-one can dispute that this is not the case in any area of consumer purchasing. There are always people prepared to pay more for something of value to them. Otherwise airlines would not be filling any of their premium economy seats, for example.
Even easyjet understands that there is a point beyond which they can't go before alienating a large number of customers.
Ryanair only competes on price because they have nothing else to offer but other airlines don't and their customers don't want them to.
God help us all if other airlines should join Ryanair in a race to the bottom. We see the dreadful conclusion of a race to the bottome in the Continental Connect crash at Buffalo.