I agree with colegate, about EI being at a crossroads. After years of indecisive moves, confusing branding, low-cost Europe- frills on the atlantic, its about time that EI decided who they are, and what they are.
If they are fighting EZY on there home turf, they need to step up their game. They cant rely on ''people like flying with EI because they are nice''. They need to use there assets and use them wisely to compete vigouresly.
EI as a frequent flier programme, albeit a poor one; has this been used in LGW to attract fliers? I'm sure there are many passengers with Executive club accounts who would use EI if it adds more points to there EC account?
