right on its doorstep the most ruthless competitor that Europe has ever seen
The strategic nightmare that EIN faces is that they have to find a future that gets away from this impossible scenario. They cannot remain a regional carrier with a small home market. They cannot be bought because no one will pay good money for the right to fight RYR on their home turf. However much you and I like the Irish it is not strong enough to tackle the big barons in the industry in Europe.
says it all...........