A radical change to follow the Ruinair model is not what is needed.
The likes of BA, Lufty, AF dont seem to be stooping down to the pikey level to run successful operations do they?
What is needed is a strong management team that is not currupt between execs and non execs lining each others pockets.
Really
BA passenger numbers are going where ? They have basically retreated, retreated and retreated across Europe and are desperate for a partner.
LH are buying everything they can at rockbottom prices to try and control central european markets with support of German Govt.
AF bought KLM to eliminate competition and have French Govt interpreting laws again and again at aiports to give them the slots above everybody else, add to the big subsidy they get every year by having planes on standby in the event French military require them, last figure I was aware of was circa 100 Million and that was in 2001.
Funny every body ignores Govt supporting airlines they favour.