The stand looked good, but what should be good first are the employees and management.
It appears that JB wants to break Ebace's black/dark suit dress code, wearing jeans, and without a tie. Looks like a carefully studied Steve Jobs / Sergio Marchionne icon model. Will it make the difference?
I also wonder if he/they named Jet Republic after a dinner at
Spice Republic next to the Aviator hotel in FAB (restaurant which opened 3 months before JR was launched).
