The
PR machine is in overdrive at LTN with the start of this new EL AL service to Tel Aviv, just received the latest news letter into my inbox...
They are trying to promote EL AL to passengers wishing to travel on to Asia and using Tel Aviv to connect on to other destinations in the airlines route network.
Passengers can also connect with onward flights to Johannesburg, Mumbai, Bangkok, Hong Kong and Beijing. This opens up new opportunities for EL AL passengers to fly their favoured airline to South Africa and the Far East all from London Luton Airport.
This may work with airlines like Qatar Airways and Emirates, but I am not sure El Al is really considered as an airline to connect onto Europe. Onwards connections may work well to these destinations from regional airports like Manchester, Birmingham and Glasgow, but when LTN only has Heathrow down the road... Im not sure it is going to attract that sort of market!
Also with Tel Aviv being one of the most secure airports in the world, connecting onto another flight doesn't really make Tel Aviv the greatest options when it comes to airport experiences!