Would seem they may have shot themselves in the foot with this promotion. Been trying for hours to book a flight (well, check the fare) for a trip tomorrow but all I get is a "unavailable" or "server busy" messages. Thats if if you can get onto the server.
That's an interesting take on the situation. It would seem to me that a busy server would indicate a very successful promotion (i.e., a lot pf people were using their website.)