Bah, when I used to manage in Retail, we'd throw out 20 posters a WEEK. Every wholesaler seemed to envision their own point-of-sale / advertising plastered across our surfaces to the exclusion of all other brands, but obviously we had to put up only a few posters from each wholesaler.
It's quite scary to see just how much advertising is created and then thrown away without ever serving it's intended purpose... The world we live in..