This forum definitely is a good ressource!
Those two articles are interesting but both not what I want to find.
At least I can rule out Vertical now since I went through their online issues.
The one article I'm looking for is just a one page thing at the very end of the magazine in question. It's one issues' topic in the regular column at the end of the magazine. It's more "serious" than the Vertical ending-column.
The author also discussed the business side and said something like helicopters only survive in a small market niche. They are more expensive and are of course only used if fixed wing can't or don't want to do the job.
I thought it was a really great short text to make fixed-wing pilots understand our business a bit better without blatantly taking their heroism away ;-)