Flying a desk not the same
Airlines where management pilots actually fly on line,are more likely to have at least a few "popular" ones.(Doesn't seem to be the case at "i fly--a desk now")
Likewise, training capts who actually have(as against,think they have) and are willing to share their expertise,can be quite popular with new line pilots(and a lot of low experience folks flying nowadays) keen to learn the ropes.
This is what defines an airlines "culture".