A disc that can store 500 gigabytes (GB) of data, equivalent to 100 DVDs, has been unveiled by General Electric.
The micro-holographic disc is the same size as existing DVD discs is aimed at the archive industry.
But the company believes it can eventually be used in the consumer market place and home players.
Stand by for the next round of bloatware from the software companies.
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BBC NEWS | Technology | Optical disc offers 500GB storage