Low profile?
From my little experience I'd say Blink have a much higher profile than most of their competitors.
What other small jet operator has had half the column inches or quotes written about them in the quality press? Cant think of any/many at all.
Blink have clearly invested in their brand and a have a belief in the value of a new product and a high quality business model.
Profile looks good to me, I say good luck to them in the current market, our industry needs (and benefits from) people like them who are prepared to invest in quality and are prepared to innovate.
Wishing them, and every other quality operator the best of luck in these testing times.