BUSHY
I am aware of small GA operations in Australia as I spent 6 years flying in such operations. I heard for 6 years that my companies were going broke and couldn't afford to pay me that extra 10 bucks for that extra long charter or likewise....but you know what, I can assure you that behind the impoverished smokescreen there was enough money fo the owners to live a confortable life.
I can assure you that if the product and personel are right then clients and customers WILL come back for the extra you might be charging compared to the competition...and those who dont aren't worth keeping anyway and are generally the ones who after 90 days still haven't paid there accounts.