Freight direct to the US West Coast
I am struggling to work out which of the integrators would want to operate direct to the West Coast. The business model generally calls for transatlantic business to hub on the east coast, and transpacific on the west coast. That is how UPS and DHL seem to work it. I might be wrong but I don't think that even TNT go further than New York from Liege, Fedex goe to Memphis, again in the eastern half of the US, and UPS' main hub is Louisville, Kentucky.
I think if I were MAG, I wouldn't waste the money on the runway, as for most carriers requirements it is long enough already - some upgarde of the facilities to attract full service passenger carriers to Europe might pay more dividends in the medium term.
On a separate note, I heard some eejit on BBC East Midlands News suggesting that the extra 170m will enable flights to New York to "take off". I can't imagine where they think all these Lufthansa MD11s and UPS 767s go to if it's not the USA!