The talk of rebranding or morphing Jetstar into Qantas imho is very difficult to do, based on which AOC the new Qantas would be operated under. It for the same reason that Qantaslink is called Qantaslink and not Qantas. Different AOC, different name. The trade practices act has rules that forbid false and misleading advertising. Its only my opinion but I believe that a Jetstar operated aircraft painted and marketed as Qantas Airways is misleading and a false representation. Jetconnect gets away with it because its operated out of NZ and is therefore not under the jurisdiction of our ACCC. If Jetstar were rebadged as Qantas and operated under the Qantas AOC like the original Australian Airlines was, then the industrial landscape would be suicide for the board. Perhaps I am wrong and wishful thinking is clouding my views. Any lawyers like to comment?