I certainly agree that many new FIs have considerable enthusiasm and I'm very glad that they do.
£30-£40 per hour to fly a R22? That would be a rate which most fixed wing FIs would dearly love to make. At the JAR maximum rate they'd be making £48K per annum. But which school would be the first to put its prices up by over £25 per hour? And would it price itself out of the market? Perhaps it would need a firm contract with the FI as well?
The current FI rating revalidation process does at least mean that 'theory' is revised not less than 3-yearly!