Hi Serenity
Well, I live in the Southern Med and I have a few long haul trips coming up, in fact I am in the Middle East presently, I also fly business class.
So, if I fly via the UK I am further penalised for this luxury.
If I can choose a fare that is about £150 less than transiting via the UK, I feel pretty much obliged to take it from a professional standpoint, to get good value for my client.
From a personal perspective, I don't see why I should pay a premium for the cr*p experience that is transiting via London, so in order of preference I would choose, Zurich, Muenchen, Frankfurt, Roma, Milano, Amsterdam and Paris before London.
Is that a clear enough response?