Goodness me, what a lot of outdoor and print advertising for the new service here at the London end. There have been some LCY services that have come and gone without a whisper, I've often suspected that was why they have gone.
One thing, ASW's ad agents, there are ads in the Underground/DLR for Plymouth, and similar others for Newquay. Some train carriages have one, some the other. Could you really not have got both destinations onto one card and doubled the value ?