Q: How do you make a million dollars out of an Aviation business?
A: Start with 5 Million....
Hard enough to remain profitable dealing in markets that are outside of the aviation business (especially at the moment). Harder still to do this within the scope of an aviation framework faced with rising costs and dwindling inflows.
Would be a sad day to see the national carrier be disbanded, if that were to ever happen. The red rat is a global icon that deserves its place amongst world carriers.
Domestic business too tight. Not enough routes and pax numbers to influence price action. Bail out of domestic, up resource Jetstar and take on the international routes with new vigour and rebranding.
Hang in there "Q"...
