darn! Found out TT
Broomstick, these businesses have to start somewhere, and someone has to have the brass neck to use their own money to get these things off the ground. It ain't cheap and there is a bit of risk involved in these times. If you think you can do better I would welcome the competition!
You have to wear clothes, why not wear some that are subtly aviation leaning rather than Gap/next/River island, oh and they are mainly Cotton, not much nylon as far as we could manage it.
Once some turnover is achieved there will be some innovative products for the discerning GA flyer as well as other branches of air-sports being launched.