Forty years of flying as humble SLF, more than 400 flights (and every one nerdishly logged for my memoirs - how sad is that?) has given me firm views on which airlines' cc are best.
1. BA - without doubt consistently excellent. Their first class and business products are the best in the world.
2. VS - don't care about how the cc look, it's the service wot counts, and Virgin always try very hard.
3. ANZ - Excellent.